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BACARDÍ was rolling out their logo and bottle redesign in a big way. They asked us to create a memorable sales kit for key accounts that showcased the new bottles while representing the untameable legacy and spirit of BACARDÍ.
This kit was inspired by an antique stationary box that might have accompanied founder Facundo Bacardi on his many travels. It included a journal to record life's great BACARDÍ-led adventures, bottles of BACARDÍ Silver, Gold and Black, as well as accoutrements for the famed Cuba Libre.
BACARDÍ Rebranding Sales Kit
Given to key accounts to introduce the BACARDÍ packaging redesign
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